Digital Marketing Program Manager

Job Description :

Our client is looking for a Digital Marketing Program Manager to lead and elevate our marketing team. In this role, you will drive strategy, mentor a high-performance team, and champion AI-driven marketing approaches that multiply results. You will be the bridge between our clients and our delivery teams, bringing structure, credibility, and a bias for solving hard problems. If you are someone who thrives on learning, loves building systems, and leads with accountability, this role was built for you

Responsibilities:

• Client Strategy - take client inputs from account managers and design strategies to meet their goals.

• Program Design & Execution - Plan and execute multichannel campaigns, optimize spend and leverage technologies to deliver best-in-class marketing execution.

• Technology & Automation - Expert-level use of AI & other tools to speed delivery while improving efficiency and accuracy.

• Cross Functional Collaboration - Work with technical, creative and delivery teams to ensure timely delivery of projects.

• Project Management & Optimization - Oversee entire lifecycle of marketing projects from initial setup and execution to meticulous tracking, reporting, and continuous optimization, ensuring projects are delivered on time and within scope.

• Performance Analysis - Create and maintain reporting systems, collection of data and deep analysis leading to improved efficiency and results.

• Lead and develop a cross-functional digital marketing team, setting clear goals, workflows, and accountability structures

• Own end-to-end campaign performance across channels - diagnosing problems, identifying opportunities, and driving measurable outcomes

• Serve as the primary point of contact for US and EU clients - communicating strategy, performance, and recommendations with confidence and clarity

• Translate data into decisions - use analytics platforms to monitor KPIs, present findings, and pivot strategy with speed and precision

• Build scalable processes that enable the team to move fast, stay aligned, and deliver consistently across accounts

• Stay ahead of the curve - proactively research emerging tools, platforms, and methodologies to keep the agency competitive
  

Requirements :

• 10+ years of progressive experience in marketing, with at least 3 years in a team leadership or senior role

• Demonstrated problem-solving ability - a track record of diagnosing ambiguous challenges and engineering clear solutions

• Hands-on experience with AI tools in a marketing context (e.g., AI-assisted content, predictive analytics, automated campaign management)

• Exceptional verbal and written communication skills - comfortable presenting to senior stakeholders and international clients across US and EU time zones

• Strong analytical mindset - ability to interpret complex data, draw actionable insights, and make evidence-based recommendations

• Ownership mentality - someone who treats every brief as their own and drives outcomes without being told twice

• Proven credibility with clients and teams - builds trust quickly, communicates with transparency, and delivers on commitments

• Highly structured, proactive, and organised work style - able to manage multiple priorities without dropping the ball

• A genuine thirst for continuous learning - curious about what's next and comfortable in fast-changing environments
  

Preferred Technical Skills:

• Knowledge of tools like CRM, Hubspot, MailChimp, Google Adwords, Meta Advertising, Databases (SQL etc)

• Knowledge of Python is nice to have.

• Deep understanding of team dynamics and collaborative approach to work.

• Understanding of the digital ecosystem.

• Creative, motivated and open to learning.