GTM Engineer

Job Summary

We are seeking a highly motivated GTM Engineer to join our dynamic marketing team. In this role, you will collaborate with product, marketing, and analytics teams to design, implement, and optimize Google Tag Manager solutions that drive data-driven decision making and enhance campaign performance.

Key Responsibilities

• Develop and maintain GTM containers, tags, triggers, and variables to support marketing initiatives across web, mobile, and email channels.
• Integrate third‑party tracking tools (e.g., Facebook Pixel, LinkedIn Insight Tag, Hotjar, and Adobe Analytics) within GTM to capture key conversion events.
• Work with the analytics team to implement data layer specifications and ensure accurate data collection for reporting dashboards.
• Perform troubleshooting and debugging of GTM implementations using browser debugging tools and Tag Assistant.
• Document all GTM configurations, change logs, and best‑practice guidelines for internal use and future reference.

Required Qualifications

• 0–2 years of hands‑on experience managing Google Tag Manager implementations.
• Strong understanding of HTML, JavaScript, and CSS fundamentals.
• Experience with version control (Git) and collaboration tools (Jira, Confluence).
• Excellent problem‑solving skills and a detail‑oriented approach to data accuracy.

Preferred Qualifications

• Knowledge of tag management frameworks beyond GTM, such as Adobe Experience Platform Launch or Tealium.
• Familiarity with marketing automation platforms (HubSpot, Marketo, or Pardot).
• Experience conducting A/B testing and multivariate experiments in partnership with the CRO team.

Required Skills

• Google Tag Manager configuration and management
• JavaScript event handling and data layer implementation
• Web analytics fundamentals (Google Analytics 4, Adobe Analytics)
• Tag debugging and troubleshooting (Tag Assistant, Chrome DevTools)
• Version control with Git
• Strong written and verbal communication skills
• Ability to translate marketing objectives into technical solutions
• Collaboration with cross‑functional teams (Product, Design, Data Science)

Education

Bachelor’s degree in Computer Science, Information Systems, Marketing Technology, or a related field.

Benefits

• Competitive salary and annual performance bonus structure
• Health, dental, and vision insurance for employees and dependents
• Flexible work hours and hybrid work model with remote options
• Professional development stipend and access to industry conferences and training courses