Job Description: Digital Marketing Specialist

Company: Amar Ujala

Position: Digital Marketing Specialist

Job Summary:
Amar Ujala, a leading news company, is seeking an experienced Digital Marketing Specialist to join our dynamic marketing team. The successful candidate will be responsible for developing and implementing effective digital marketing strategies to promote our news content, enhance brand visibility, and engage our target audience across various digital platforms. This position offers an exciting opportunity to contribute to the growth and success of our organization in the digital landscape.

Responsibilities:
1. Develop and execute comprehensive digital marketing campaigns to promote news content, increase website traffic, and drive user engagement.
2. Utilize various digital marketing channels, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, content marketing, and display advertising to achieve marketing objectives.
3. Collaborate closely with cross-functional teams, including editorial, design, and development, to optimize content for digital platforms and ensure consistent brand messaging.
4. Conduct market research, analyze data, and identify target audience segments, trends, and opportunities to inform digital marketing initiatives.
5. Monitor and evaluate the performance of digital marketing campaigns using analytics tools, and provide data-driven recommendations for optimization and improvement.
6. Stay abreast of industry trends and best practices in digital marketing, and propose innovative ideas to enhance our digital presence and user experience.
7. Manage social media accounts, create compelling content, and foster community engagement to build brand loyalty and drive traffic to our news website.
8. Collaborate with external vendors, agencies, and partners to execute digital marketing campaigns and leverage their expertise for campaign delivery.
9. Monitor online reputation and promptly respond to user feedback, comments, and inquiries in a professional and timely manner.
10. Stay informed about relevant news topics, current affairs, and industry developments to align digital marketing efforts with Amar Ujala's editorial content.

Qualifications:
1. Bachelor's degree in marketing, communications, or a related field. Relevant certifications in digital marketing are a plus.
2. Minimum of 5-6 years of proven experience in digital marketing, preferably in the news industry or related fields.
3. In-depth knowledge of digital marketing channels, tools, and techniques, including SEO, SEM, social media platforms, email marketing, content marketing, and analytics tools.
4. Proficiency in working with content management systems (CMS), customer relationship management (CRM) software, and marketing automation platforms.
5. Strong analytical skills, with the ability to interpret data, derive insights, and make data-driven decisions.
6. Excellent written and verbal communication skills, with the ability to create engaging content for diverse digital platforms.
7. Creative thinking and problem-solving abilities, with keen attention to detail and a passion for staying updated with digital marketing trends.
8. Ability to thrive in a fast-paced, collaborative environment, manage multiple projects simultaneously, and meet deadlines.
9. Experience in managing social media accounts and leveraging social media for brand promotion.
10. Knowledge of news industry trends, audience preferences, and digital media consumption patterns.

Join Amar Ujala, a prestigious news organization, and make a significant impact by shaping our digital marketing strategies to effectively reach and engage our target audience. Apply now to be part of our mission to deliver accurate, reliable, and compelling news content.