Create digital marketing campaigns.
Ensure consistency in the brand messaging.
Work with the sales team to coordinate marketing campaigns.
Prepare emails and newsletters to send to current customers.
Launch promotional offers and events to attract new customers.
Optimise the business website to increase online traffic.
Follow best practices for social media marketing on different platforms.
Conduct regular audits for social media and website marketing performance.
Maintain and monitor online listings across various e-commerce platforms.
Track marketing metrics and analyze digital data to measure marketing success.
Many job roles in digital marketing require candidates to have advanced marketing skills and qualifications. The digital marketing job description may list a four-year bachelor's degree for entry-level positions. Your degree can be in marketing, finance, commerce, economics or business administration. It may be essential to have at least two years of digital marketing work experience for mid-level positions. A relevant master's degree may be necessary for senior digital marketing roles. Along with the right educational qualifications, digital marketers can benefit from knowing how to use image and video editing software, content management systems, social media platforms and marketing software.
A digital marketing profile description may generally list the following experience requirements:
excellent writing skills and verbal communication abilities
attention to detail and ability to multitask and manage multiple projects
strong analytical thinking and problem-solving abilities
capable of identifying, attracting and engaging target audiences
up-to-date knowledge of digital marketing trends and developments
creative in devising informative, engaging and motivational digital campaigns
proven marketing experience on different digital platforms
experience with leading and managing social media marketing campaigns
knowledge of email, newsletters, push notification and display advertising campaigns
ability to use SEO, SEM and marketing databases for promotional purposes
understanding of landing pages optimisation, user funnels and A/B testing
proficiency in using website analytics tools, ad serving tools and marketing software
basic programming experience in HTML, CSS, and JavaScript
